If you are selling a property in a desirable location and you price it correctly it will sell no matter what the economic conditions are. Case and point: 133-135 M Street in South Boston, which is a newly renovated 3-unit condo property located a couple of blocks from beautiful M Street Beach. Our own VP (or Vice Prez), Mary Beth Poblocki, put these units on the market this week for $419,000, $399,000 and $379,000 and they were under contract in 72 hours. (I asked MaryBeth what took so long and she said that she wouldn't let it happen again . . . ha, ha).
The developer, Mr. Stuart Mullally, does a fantastic job and has a great reputation, and MaryBeth was dead on with her pricing. The location is also considered by many to be superior in South Boston. By creating a "perception of value" with her pricing compared to similar units on the market in the same price range, the first open house drew 25 groups, 3 of whom brought their check-books.
Congratulations to Stuart, MaryBeth, and the 3 buyers who are buying a great product in a fabulous location!









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